The adorable dusty characters were created by Chan Chan, an illustrator and art director based in Hong Kong. In 2013, Chan started drawing Dustykid characters to comfort himself after his first business setback. He began doodling and writing inspirational messages of encouragement.Today, Dustykid has co-partnered with over 16 international brands. A lifestyle brand, it has licensed over 100 types of products in Asia including food licensing. This brand has earned recognition throughout Asia for its happy positive energy and has recently expanded to the North American markets.